A commercial is a piece whose primary purpose is to promote a product or a message. It may be of any length, but it may not be a project designed to make money in its own right. For instance, a fictional short film which prominently features a for-sale car and is distributed for free to promote the car “virally” is allowable, but a feature film featuring a toy line but which requires a purchase of the film itself (in any medium) in order to pay for its production is not eligible.

Commercials must have been broadcast a minimum of one (1) time on a station available to the general public or streamed for (1) week within the year of eligibility.

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