Ed Ulbrich is a film producer, executive producer, senior executive, visual effects expert, consultant, public speaker, and board member. Ed is currently a producer on the upcoming tent-pole feature Ender’s Game which being released by Lionsgate/Summit on November 1, 2013 and is planning several other projects. Ed is also a highly respected and former long-time senior executive of Digital Domain starting at its inception in 1993. He helped start, plan, build, and manage one of the most acclaimed, multi-Academy Award©-winning, digital production studios in the world that creates visual effects and animation in movies, advertising, and videogames. Ed has served as its President and Executive Producer of Commercials, EVP of Production, Chief Creative Officer, and ultimately CEO, and was the chief architect of its highly successful advertising production businesses. Under Ed’s leadership, the company has been at the forefront of innovation for nearly two decades and expanded its role into the co-production of feature films, digital marketing and the creation of digital humans for a broad spectrum of applications.
While at Digital Domain, Ed executive produced the Academy Award-winning visual effects for The Curious Case of Benjamin Button, Titanic, and What Dreams May Come, as well as Tron Legacy, Fight Club, and Zodiac among others; music videos for Lady Gaga, Rolling Stones, and Michael Jackson, and more; 500+ commercials and the computer-generated "hologram" of the late rap star Tupac Shakur for the Coachella Valley Music Festival. He was also named one of the 100 most creative people in business by "Fast Company” magazine and has spoken about creativity and innovation at top worldwide conferences including TED, Sundance, SXSW, Google Creative Sandbox, PICNIC, NASA and others. Prior to Digital Domain, Ed was a producer at the Leo Burnett Company. Ed holds a Bachelor of Fine Arts from the University of Illinois.