As Executive Vice President and Chief Product Officer, Digital Media, for the Disney/ABC Television Group, Albert Cheng is charged with general management and strategic oversight of digital media, as well as development of ancillary revenue streams for Disney/ABC Television Group’s diverse portfolio of broadcast and cable networks, including ABC Entertainment, ABC News, ABC Daytime, ABC Family, Disney Channel and SOAPnet. To that end, he leads a team that oversees product development, marketing and operations for the Group’s digital media content platforms, including video-on-demand, broadband, web-based and mobile platforms, as well as interactive television technologies.
With the release of the ABC Player in 2010, Cheng and the Disney/ABC Television Group added an important first to their array of technical innovations, becoming the first network to offer ad-supported full episodes on the iPad. The player was recently named the sixth most downloaded free iPad app of all time, and has now expanded to iPhone and iPod touch. Other DATG firsts include being the 1st to offer full episodes on iTunes (October 2005); 1st to stream ad-supported full episodes online (May 2006); 1st to offer full episodes on demand on a mobile platform (w/Sprint, May 2007); the 1st to stream episodes online in true 720p HD (Fall 2007); and the 1st to offer expert and user commentary with full episodes online (Fall 2009). Most recently, Cheng’s team was nominated for two 2011 Creative Arts Emmy’s, which they won for “Oscar Digital Experience.”