DOES IT COME WITH WHEELS? How Pushing the On-Set Tech Envelope Affects Your Business
Major industry identifiers are telling us to change. Pre-postproduction is now a common term on-set. Smaller, faster, cheaper technology, aggressive timelines, unrealistic budgets and unrelenting competition are all prompting us to do something different. With the proliferation of the digital cinema/HD cameras, the post industry is now much closer to actual content capture. With all this technology creeping nearer to the director and cinematographer, we’re heading toward an unprecedented intertwining of relationships between creatives, technologists and manufacturers.
If this becomes the new operating paradigm, what kind of business model is needed – do producers need to budget for more resources up front? Should greater creative collaboration between creatives, producers and technologists in the pre-production phase become even more pronounced? Ultimately, what will working on-set in the future look like and how will ever-advancing changes in technology impact creative decisions and everyone’s bottom line?
- Ron Prince - Editor, British Cinematographer / Managing Director, Prince PR
- Michael Bravin - Vice President of Market Development for ARRI, Inc.
- Jon Ferguy - Co-Owner, Sohonet
- Dan Germain - WW Strategic Business Dev., DVS Digital Video Inc.
- Mark Jaszberenyi - Founder, Colorfront
- David Morin - Consultant, Autodesk / Chair, Joint Technology Committee on Virtual Production
- Jonas Thaler - SrVP Post Production, Anschutz Film Group/Walden Media
Conversation and Collaboration
TOMORROW'S PRODUCTION RENAISSANCE: Adapting to Ever-Changing Roles
As pre-production, production and post-production methods blur, so too do traditional craft roles. Today more than ever, the roles of executives, visual effects professionals, production designers, animators, cinematographers, editors and even wardrobe and makeup artists are starting to converge. How can one maximize their creativity in this new infrastructure? How does one move fluidly between narrative, hybrid and animation? And what do creative professionals need to know as the entire process shifts to a more blended world? What roles will be part of production in the future and how early in the process do such decisions need to be made? How does all this change impact business decisions?
- Carolyn Giardina - Media and Entertainment Journalist
- Eric Brevig - Director
- James Chressantis, ASC - Cinematographer / Director
- Jenny Fulle - Founder and Visual Effects Producer, The Creative-Cartel
- Ed Jones - Chief Executive Officer, Reel FX Creative Studios
- Shane Mahan - Co-Owner, Legacy Effects / VFX Supervisor
- Wally Pfister, ASC - Cinematographer / Director
THE MADONNA APPROACH: The Only Constant is Change
The industry is in a state of flux. Traditional barometers are being knocked about by globalization, creative mandates, technology advances and financing challenges. The list is long. 3D – shoot in 3D, convert to 3D or remain in 2D, and how to capitalize on the trend. International Opportunities and Tax Incentives – open satellite offices or partner up with another company abroad. Animation v. Hybrid v. VFX – better to remain with one core service or diversify to attract more business. The Hub Approach – become or remain a behemoth company or offer centralizing management of outside services. Creating Your Own Content – assessing risks, rewards and new distribution options. Standardization – files, formats, pipelines, positions. Company Size – does size matter. Niche Expertise – be the ‘go to’ company with one great strength or diversify your company’s skill sets. Being Green – is addressing environmental concerns financially feasible.
The panel will discuss a myriad of topics and look at how companies and individuals can stay relevant, make good decisions and stay ahead of the next trend. How would you approach the above concerns?
- David S. Cohen - Reporter / Feature Editor, Variety
- Lynwen Brennan - President / General Manager, ILM / Skywalker Sound
- Michael Fink - President, Visual Effects Worldwide, Prime Focus Ltd.
- Warren Franklin - CEO, Rainmaker Entertainment, Vice Chair, DigiBC
- John Kilkenny - Executive VP, Twentieth Century Fox
- Cliff Plumer - CEO, Digital Domain
- William Sargent - Chief Executive and Co-Founder of Framestore
Round Up and Q&A
Cocktails and Social Hour
Cocktails by the pool.