Group Director, Emerging Technology
As Global Director of Emerging Technology, Boo Wong leads transformation, strategy and advancement for new business initiatives through creative technology for The Mill, the largest commercial production, post and technology studio serving the advertising industry today. She prides herself on identifying trends and translating market needs into solutions and company-wide technology initiatives, including the development of new pipelines for AR, VR, game engine development, virtual characters, virtual production, real-time VFX, volume and motion capture. Through The Mill, Boo heads up global teams engaged in development and delivery of the next generation of award-winning content, products, user experiences, and workflows for the most prominent brands and companies in the world.
Boo has been a pioneer and leader throughout the digital and technological evolution of advertising, film, and TV. Prior to joining The Mill, she served as Head of Computer Graphics at Curious Pictures before holding the position of Head of Production at Psyop. She is a frequent speaker and contributor to industry publications on the topics of innovation, creativity, technology, VR/AR/MR/XR and the future of media and marketing. Recent high-profile stories include “Game Engines Emerge as an Effective Tool to Keep Work Going” for Adweek and a thought-leadership piece in Quartz; “VR and AR will expand the limits of human perception”. Boo has also participated as a juror at leading industry festivals including Prix Ars Electronica, Siggraph, Brand Film Festival, AICP Next Awards and the Producers Guild of America’s inaugural Innovation Award.
Boo’s work has earned accolades from a variety of awards, including Cannes Lions, The Webby Awards, The Emmy Awards and the Advanced Imaging Society’s Distinguished Leadership Award in 2019. She was most recently invited to join the prestigious Forbes Technology Council; publishing thought-provoking content, and driving community through networking with members and curating compelling events.