This award is to honor the best animated commercial. At least 75% of the content of the commercial must be animated to be eligible as per the definitions of Animation and Animated Project in the Appendix. Content to be judged is limited to the body of the commercial. Any commercial that originated for Broadcast including paid commercials, PSAs and promos are eligible. Maximum length of commercials is 60 seconds.
Commercials that premiere at trade shows or over the Internet are not eligible for this category. Infomercials, corporate IDs or marks and company logos are not eligible in this or any category. Live action or non-animated corporate or brand tags will not be considered or counted towards the 25% limit.