A Vision for the Future
Chris Schroeder - Chief Marketing Officer, Veremonte
Formula E is a new FIA single-seater championship and the world's first fully-electric racing series. Commencing in September 2014 through to June 2015, the Championship will compete in the heart of 10 of the world's leading cities - including London, Beijing and Los Angeles - racing around their iconic landmarks. For the inaugural season, 10 teams, each with two drivers, will go head-to-head creating a unique and exciting racing series designed to appeal to a new generation of motorsport fans.
It represents a vision for the future of the motor industry over the coming decades, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability.
Operating as an 'open championship', the series gives car manufacturers and constructors the opportunity to showcase their electrical energy innovations in a racing environment, designing cars to the technical specifications set out by the FIA.
The Championship centres around three core values of Energy, Environment and Entertainment and is a fusion of engineering, technology, sport, science, design, music and entertainment - all combining to drive the change towards an electric future.